In 2027 the Netherlands builds the roads to our own data.
Plakkaat gives the people who use them,
and the companies who build on them,
a say before they're built.
Fig. 1Who is holding the needle?
Will you share only what's needed, or still your whole passport?
Agents ask for your passport, your payslips and an employer's statement, sometimes before you have seen the place. A public wallet that shares only what is needed is being built. Its launch has moved to the end of 2027.
Plakkaat 1 will be posted here, within a week of the salon.
Can a company train AI on your posts without asking? Can you ever undo it?
Hung out to dry.
And to train on.
Since May 2025, Meta has trained its AI on adults' public posts in the EU, unless they objected in time. In October 2026, EU governments agreed companies may train AI on personal data on the basis of their "legitimate interest". The European Parliament has not decided yet.
Plakkaat 2 will be posted here, within a week of the salon.
Lights on, curtains open. Who is looking back?
Will the bank see only what it needs? Can you say no?
Will you see your whole record? Will you know who looked?
An app collects your income, tax, job and pension details for your bank; the government is building its own route for you to share them, with a first test in the second half of 2027. The out-of-hours doctor sees your key medical data only if you said yes in advance; by 2029 at the latest it will be shared unless you say no.
Plakkaat 3 will be posted here, within a week of the salon.
A plakkaat is a public notice. Ours are posted before the decision is made.
Plakkaat takes it one level down, to where people feel it and builders make money from it.
We are shaping the data economy right now. The person belongs at the centre of it. Europe has written good rules. They mean nothing until someone puts them into practice, and that is being decided now.
of Dutch people say good rules would make them trust AI more.
don't know the rules exist.
University of Melbourne and KPMG, Trust in AI, 2025.
Before each decision, the person's side is in the room.
20 to 30 people with a stake at one table, a week or so before the decision, around one question asked from the person's side.
Within a week, one page posted here: one ask for the people who make the rules, and what builders can do now.
One company building on that road, worked through for six to eight weeks, measured in what moved for its business.
The first company found.
Its case starts.
Salon 1. Plakkaat 1.
The second case starts.
Salon 2. Plakkaat 2.
The third case starts.
Salon 3. Plakkaat 3.
Het Plakkaat: the three asks as one Dutch agenda.
The first semester runs from January to July 2027, and it is being put together now.